Its immersive, its exciting and its almost 100 percent real. Virtual reality is the next big thing for interactive marketing in Africa and iZone Africa is keen on pushing the technology to its ultimate potential.
Locally, Samsung has already set the stage by introducing Gear VR into the retail market. At less than 300 dollars one can get a glimpse of what it feels to be immersed in a 3D virtual environment. Yet the content needed for VR to become a mainstream trend remains largely scarce. This creates a fantastic opportunity for the business world to embrace it as a fresh and unique marketing tool that can not only capture consumer attention but reward them with an experience that genuinely presents a brand for what it is.
Oculus maintains its position as the most popular and trusted VR company in the interactive marketing industry. Having started out in 2012, the company has had the opportunity to revise early prototypes of their VR gear to more advanced version that provide sharper visions and better dynamism in terms of user movement. Oculus’s primary VR brand the Oculus Rift has been made with rotational an position tracking making it work seamlessly with the movement of the user of the technology.
After announcing that a consumer version of the Oculus Rift will be available in the first quarter of 2016, interactive marketing expert agree that this will open the door to a widespread use of VR by brands in content marketing.